MySpace revealed a much needed facelift this week. The original social network is re-branding itself as a “social entertainment destination”.
Focus will shift away from ‘a place for friends’, towards the sharing of ‘videos, music, games and other media’ [Wall Street Journal]. Owners, News Corp. are hoping to appeal exclusively to 13 – 35 year olds – Generation Y.
Changes include a new logo and homepage, plus a reduction in the number of design templates. A complete overhaul of the user interface is expected by the end of November.
Myspace has just 3.3 million monthly users in the UK, compared to 9 million in 2008. Facebook has 30.4 million.
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